New product layers grazing data, planning tools and animal behaviour insights onto its world-leading virtual fencing platform
AUSTRALIA, 30 June 2026 Halter, the ag-tech company transforming cattle farming with its virtual fencing and animal management system, has launched Beef Pro, a new product designed to take Australian beef producers beyond virtual fencing and into active farm performance management.
Halter's existing beef product lets farmers virtually fence and shift herds from a smartphone, without the labor of physical fencing. Beef Pro builds on this by adding a data, planning and decision-support layer.
The product brings together feed demand and grazing planning tools, satellite forage signals, grazing intensity heat maps, behaviour monitoring, and automated grazing records, so the same system that moves cattle also helps producers plan, measure and improve. It provides a singular platform to replace what producers currently manage in their heads, on whiteboards or spreadsheets, or through separate software subscriptions.
"Beef Pro adds the measurement and planning layer on top of the execution layer that is virtual fencing,” said Toby Hurley, Director of Product at Halter. “Farmers can quantify what their herds need versus what their land can support, have this data drive planning, and build a record of how each grazing performed. That feedback loop compounds into better decision-making, building on the pasture utilization uplift that virtual fencing alone achieves.”
Building on Australian momentum
Since first launching in Australia in 2022 to a handful of dairy farms, Halter is today available for beef and dairy operations in Queensland, NSW, Victoria and the Northern Territory. Beef producers have been a substantial part of the Australian expansion, with over 230 beef farms signing up in 2026 alone.
"The Australian beef industry runs serious, large-scale operations, often across tough and variable country," said Hurley. "The producers we work with aren't looking for a gadget, they're looking for tools that work at scale and give them better information to act on. Beef Pro is our answer to that, leaning into what has been proven to work in science and research, enabling better performance on farm without significant additional investment in people, infrastructure or other technology.”
A strong case for pasture utilisation, as input costs rise
On many Australian beef properties, meaningful production is lost to under-grazing, over-grazing and forage that turns rank. Wasted forage becomes the main prize; every percentage point of utilisation captured back is worth real money, compounding, every year.
“Even 1% of utilisation lift equals extra grazing days per head per year, or fewer days needing to be supplementally fed,” says Hurley. “This way of managing land and animals is what we consider a major leap for beef farmers, because we are talking about optimising the forage that’s already growing, simply by making more data-driven decisions using Halter to avoid under-grazing or over-grazing.”
Michael Gooden, who has been trialling Beef Pro on his farm Old Man Creek, said he could see 'huge benefits' in the technology for beef producers, particularly in using data for better decision-making.
"It's unlocking a whole new layer of observation for our cattle; in dairy farming the feedback loop is really quick, but in beef it can take years to see if the decisions you're making are the right ones. It's early days, but from what I've seen so far, Beef Pro is a way to take those subtle cues of what we are doing and use that data to make better decisions much sooner."
Beef Pro is now available to new and existing Halter customers across Australia. More information at halterhq.com
About Halter
Halter serves more than 3500 farmers and ranchers across New Zealand, Australia and the United States, and has now sold one million of its solar-powered GPS-enabled collars. The company is headquartered in Auckland, New Zealand, with Australian operations based in Melbourne and a U.S. office in Colorado. To learn more, visit www.halterhq.com.
Media contact
Melia Rayner, Communications Manager, Australia
melia.rayner@halter.co.nz / 0447 537 063
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