Beef producers make a grazing call and it can take a year to find out if it paid off. Now, let Halter can take the guesswork out of your property.
Michael Gooden farms in New South Wales and has been trialling Halter's new Beef Pro since February, running it across 190 collared cattle. What he’s seen in the early numbers is a 20 to 30% lift in pasture utilisation.
"In dairy farming, the feedback loop is really quick, but in beef, it can take years to see if the decisions you're making are the right ones," Gooden says. "It's early days, but from what I've seen so far, BeefPro is a way to take those subtle cues of what we're doing and use that data to make better decisions much sooner."
BUILT FOR BEEF ®
Halter's newly launched Beef Pro is the measurement and planning layer that sits on top of virtual fencing, built specifically for how beef producers work, capturing what's behind every grazing decision.
"Beef Pro adds the measurement and planning layer on top of the execution layer that is virtual fencing," says Toby Hurley, Director of Product at Halter. "Farmers can quantify what their mobs need versus what their land can support, have this data-driven planning, and build a record of how each grazing performed."
One of the most useful tools from BeefPro is the satellite forage view. The app shows where feed coverage is higher, where it's been grazed harder, and where it hasn't been touched. Paddocks can then be ranked and sequenced off what's been recovered, rather than having to drive across hundreds or thousands of acres to check.
"They provide real-time grazing records, they show how much grazing activity is occurring across different areas of the property, down to a 6 metre square resolution," Hurley says. "That pretty much gives an operation a real-time view about how much feed is being removed, versus the carrying capacity for available grazing in any given pasture."
BeefPro also has a behaviour dashboard for mobs or individual animals, covering grazing time, rumination, walking, standing and lying. It gives producers time to spot problems before they get any bigger, rather than finding out after the fact.
Every grazing is logged too, an automatic record of when it happened, how long, and under what stocking pressure. That matters for anyone managing leased country, or needing documentation for an agribusiness lender.
A dairy farmer can often see the impact of a feeding decision within days. On a beef operation, it can be a year or more before a grazing move is proved. BeefPro is built to close that gap, giving producers a record of what happened and why, instead of waiting a season to find out.
Pasture utilisation is one of the few levers producers can pull without spending more on infrastructure, labour or supplementary feed. Every percentage point of pasture that's under-grazed, over-grazed or left to turn rank is money left in the paddock. Even a small lift adds up to extra grazing days per head each year, or fewer days needing supplementary feed.
Already working across beef country
BeefPro launches into a beef business that's already growing fast. Since Halter launched in Australia in 2022, it's expanded well beyond its original Queensland and Tasmanian base. Beef and dairy operations are now running Halter in Victoria, South Australia and New South Wales too, with more than 230 beef farms signing up in 2026 alone.
Neil Farmer runs Brahman, near Rockhampton in Central Queensland, and has seen the shift Halter has had in how he manages the property.
"Collar technology, the change in feed utilisation, and the feedback we're getting with the software is mind boggling," he says. "The potential we will be able to move towards: change in carrying capacity, identifying our poor performers."
Further south, at Te Mania Angus stud in Mortlake, Victoria, farm manager Edward Gubbins is already using virtual fencing with the stud's bulls to sharpen up grazing management.
"We can have more rotations onto fresh feed, ideally resulting in more settled animals," Gubbins says. He sees Beef Pro as the next step, particularly for tracking how that grass turns into weight gain.
"You can look at the correlation between net food intake and the animal's ability to sit, stand, walk or ruminate," he says.
Talk to someone who knows your country
The real value of talking to a local Halter representative is seeing what virtual fencing and Beef Pro would look like in your specific country, with your mobs, your terrain and your goals. Getting in touch costs nothing and comes with no obligation, and reps have talked through it the same way they have with the Te Mania team, Neil Farmer and Michael Gooden.
You can reach out to a Halter representative at halterhq.com/en-au/beef to start the chat.
